Forbes caught up with Sarah Bellos, founder of Stony Creek Colors who is “convincing farmers who used to grow tobacco to switch to indigo plants and selling the natural blue dye to fabric producers, including denim giant Cone Mills. The Goodlettsville, Tennessee-based startup is small, with 16 employees and less than $1 million in revenue, but founder Sarah Bellos has big plans – and is raising venture capital funds to scale up operations. In an interview that has been edited and condensed, Bellos, who is 34 and studied natural resources policy at Cornell, spoke about the economics of indigo and the market for natural dyes.”
Bellos tells Forbes: “Once people hear that they might be wearing organic cotton blue jeans, but the dye is made from cyanide and no longer made in the United States because it is so hazardous they will recognize the importance of natural alternatives. The toxicity of the chemicals in synthetic indigo is really staggering.”
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